If you are looking to start a business online, you may have considered affiliate marketing.
Now affiliate marketing is one of the best ways to get started in an online business. Notice, I intentionally didn’t say easiest. The reason is affiliate marketing is not necessarily easy in the sense that you can’t put up a website, sit back and do nothing else. Affiliate marketing requires a lot of work as it is in starting any business. Online business is no different.
If you are willing to put in some hard work, some money and stick with it – you will become successful. How successful will be up to you?
What is your interpretation of success?
Believe it or not, everyone doesn’t think the only symbol of success is earning millions. Success could mean making a living working around kids, not having to answer to a boss.
Success could be an online income exceeding your salary.
You can achieve whatever your idea of success is if you are willing to put in the necessary work.
You are probably thinking, well it is obvious you will achieve if you put in the work. However, it is evident many believe in writing a few blog posts and sending a few emails, is enough to build an online business.
You have to be prepared to do some hard work. After all, you are starting a new online business. You are starting a new business. It makes no sense how people who are relatively well educated can expect to sit and do very little work and build a business.
The smart business person plans, executes and has a mentor.
A mentor will guide and support your efforts from the twenty-twenty hindsight of their experience, saving time and money on processes and activities that won’t work.
A mentor, accompanied by the right tools in starting an online business (affiliate marketing business), is the difference of being a success or ending up beaten down and broke.
It is vital as an affiliate marketer you accept the need for a mentor and the right tools to get started and become a profitable venture.
Key Tool #1: YOUR WEBSITE
The essential tool for business is a website. The first step in any successful online business or affiliate marketing business is to build an excellent, credible and professional looking website.
Your website is the focal point of all future marketing efforts and will need a domain name. My recommendation, spend some time on the domain name. It is going to be the name, point of contact, and how people are going to know the business.
The domain name is the website name for the business. Choose a name that describes the business accurately and is congruent to products and marketing.
Build a user-friendly, modern-looking website appealing to your customers that would encourage them to interact with your website. Therefore resulting in clicks and exploring your website. (possibly make the converted sales)
Great platforms such as WordPress.org enable users to build a modern-looking website for free. WordPress.org also has a wide variety of styles & themes.
Keep your customers in mind, as they go online to get information, not necessarily buy something immediately. Make sure your website is easy to find, navigate and filled with original content relevant to your products and services.
Customers enjoy appealing, helpful articles, and when they get the information they require, are more likely ready to purchase. Remember online; content is king. Good quality content will build your credibility while helping achieve higher search engine rankings.
Online business owners are always looking to be search engine friendly. By posting new original quality, relevant content will satisfy search engine algorithms and establish your website as an authority/expert in its field.
This original content will also appeal to customers/visitors by endorsing your products, therefore becoming trustworthy, resulting in building a good reputation and creating repeat loyal customer base.
Key Tool #2: USING INCENTIVES
As a new online business, be extra disciplined for providing better content and products as you compete in a very crowded internet world.
Use every opportunity to drive traffic to your website and engage with visitors. You soon realise getting traffic to your website is difficult and an essential part of the work.
Drive traffic by free or paid options; however, irrespective of the path – you are going to want to create an opt-in list.
Allow the visitor to subscribe to your opt-in list, allowing you then to market repeatably to the visitor who now is a subscriber.
Your newsletter or ezine emailed to the subscriber with relevant, valuable, applicable and congruent information to your products, regularly.
Encourage visitors to subscribe by creating an incentive. This incentive could be in the form of tips, techniques, free eBook, perhaps free software or may even offer a lower-priced product that isn’t selling well.
Key Tool #3: LINK POPULARITY
Search engines determine how popular and relevant your website is – one way they discover your website popularity is by the number of websites linking to your site.
Driving visitors to your website will generate business; therefore, driving traffic as the central theme in everything you do. Increased visitor make purchases, but more importantly, higher search results.
Enhance your link popularity, by writing articles with website’s link in source box, and submit articles to ezines/article directories. There is a two-fold benefit. Get exposure to the website, and get a link back to your website from the directory sites for every article published. The more articles published, the more directories, the better your exposure and the better link popularity.
Make sure your articles are original relevant and useful content and other websites will use then, extending your link exposure.
There you have them.
These are only three of the many tools an affiliate marketer can and will use to maximise earning potential.
There are endless possibilities, only limited by your imagination, creativity, and resourcefulness.
As you develop and grow your online business, explore other ideas, adopt different strategies and implement them in your online business.