So far I have spoken about who I am, what I did and how I got involved in internet businesses as well as different models underneath the same way traditional ones are run in shops, restaurants and offices.
In this article, I am going to explain what is the right way to sell other people’s and your own products online and the information I am providing you below is what most gurus charged a lot of money for in their coaching programs.
1. Identify Your Niche
The very first thing is to identify your niche.
A niche is what you are good at, knows a lot, likes the most and spends a lot of time in.
It does not have to be making money online unless you do not have a niche in mind or are unsure if what you come up is what the market wants.
Can be other things like cooking, drawing, entertaining like dancing and singing, investing, photography and sports such as bowling and golf just to name a few.
And the reason why I say those is so that when you shared with others, they will perceive you as more authentic as in being real instead of trying to fake just to make money out of them.
2. Identify Your NIche Market
This is what you should do next.
As in finding a group or better still, groups of people who shared your interest and whom you can connect and relate to.
The main questions you probably have in mind like others are:
A. How and where to find people?
B.Even If I do, how am I going to approach them?
My answer is any place with a lot of people talking about a common topic, passion or problem is a potential market.
Offline, you can go to networking events such as those in Meetup and organized by your family and friends, join courses and local community clubs based around your passion or what you are keen on.
Online, you can join Facebook groups and forums.
But whichever, your goal is the same.
To build relationships with those people to let them know who you are and how you can help them before earning their trust.
And in order to do that well, you need to give yourself at least 2-3 months.
Though there are other methods as well like SEO and paid ads, this one by far works the best since it does not require you to spend money but just your and others’ time.
3. Identify Your Niche Market Needs And Wants Through Product Research
Once you have established strong rapport with those people who will be your prospects and potential customers, you need to find products that can either solve their problems or fulfil their desire.
This is where you did research through Google and affiliate networks like Amazon and ClickBank.
Before coming up with a list of 3-5 of those products that are best relevant to what they are looking for as solutions or achievements.
4. Building Your Online Presence
Once you have done the first 3 tasks, by right you can begin recommending and promoting to your market.
But if your goal is to build a long-term sustainable online business, you should resist that temptation to make immediate or quick gains for long-term profits.
This is where you get technical as in registering your domain and web hosting to build 2 types of websites.
One is your blog in which you let readers know who you are, what you do and how you can help them while the other is your landing, lead capture or squeeze page – a 1 page site designed to get their email addresses in exchange for your free gift which can either be a 5-10 PDF report, video or both before linking them to your affiliate or own offer.
You also need to set up social media channels which everyone is browsing for maximum exposure such as Facebook profile, fanpage, group, Google+, Twitter and YouTube accounts.
5. Email Follow Up Through Autoresponder
When you first recommend products in your blog or the free gift download page you promised once they opted into your landing page, most people will not buy.
Therefore instead of continuous advertising which requires time, money and creativity, you can effectively cut down costs by following up with them through emails.
However like everything else, there is a right and wrong way to write emails.
The wrong is obviously to keep blasting offers after offers with little or no regards to what your subscribers need and want.
While the right way is to provide them valuable information to educate and nurture them before they can make a more informed buying or not-to-take-up decision.
With that said, this is my 5-step internet marketing system on how to sell other people’s and your own products online the right way.