If you have a website or blog, affiliate marketing is a great way to monetize your online presence.
So how does it work?
Picture this situation: A friend informs you that they are selling their car but they haven’t been able to find a buyer for quite a while. A couple of days later you’re chatting to a colleague at work who is looking for a car just like your friend is selling. You put the two of them in touch with each other, and your friend’s car is sold.
As an act of good trust and friendship your friend gives you a portion of the proceeds from the sale.
What just happened is affiliate marketing in a nutshell. You connect sellers with buyers and when a sale is made, you get a paid a commission by the seller.
The Concept Of Affiliate Marketing
The concept of affiliate marketing is that you market products or services sold by a company that is online or offline. When a sale is made, you get a commission. All the customer service issues, payment systems and product delivery, are handled by the company. Your job is to find an audience, present the products, and if someone makes a purchase you get paid.
What’s So Good About It For You?
Let’s say that you currently have a website or a blog. When you look at your online analytics, you’ll see that some posts and pages get the vast majority of your online traffic.
After someone has read a well-liked post or page on your website, the next rational step for you as a online marketer is to think about what kind of product or service would be a natural addition to your content.
As an affiliate marketer, you can recommend a product or service to be purchased that enhances on the information you gave away for free.
Can Affiliate Marketing Work For You?
For instance, if your website content material is about dog training, then type ‘dog training offers’ into Google, or another popular search engine. Contact businesses you find in the search results, and tell them you would like to become an affiliate for their products and services. You’ll be surprised how many companies have an affiliate program and how willing they are to get more affiliates onboard.
Apart from affiliate marketing supplying you with an additional income source, you’re helping your readers and followers. It’s a win-win scenario. You win, your readers win, and the company who is paying you a sales commission wins too.